The Wunderman Creative Director's Conference 2010 was held on the rooftop of the Palais Royale in Cannes during the International Advertising Festival, aka the Cannes Lions.
Matt Batten, Creative Director of Wunderman Sydney, was invited to attend and give a presentation on the topic of "Why Is Australia Always Winning?" to 35 of his Creative Director colleagues from around the world.
This video is a 4-minute cut down of the original hour-long presentation, using the same visuals and an abridged story.
How clean rooms are revolutionising Australia’s evolving marketing industry
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In the IAB’s Australia Data State of the Nation report, 80% of respondents
rated the usage of first-party data as critical or very important. As the
mark...
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