The Weekend Mumbo: Radio wars – while Melbourne fights, Sydney celebrates
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As Fifi Box said to Mumbrella this week, “I’ve never seen radio talked
about more.” This week saw Kyle and Jackie O launch into Melbourne for the
first t...
Tuesday, October 21
Looking into the future
David Ogilvy was one of the first people in the ad biz to recognise the power and possibilities of direct marketing. If you have a few minutes, be sure to watch this video. You'll soon see that much of what he had to say all those years ago is still totally relevant today.
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