Straight from the source, “Fancy is part store, blog, magazine and wish list”, from the outside prospective, it’s another to add to the list of Pinterest ‘Pin’-mposters. But don’t write it off too quickly, there is more behind this new social platform than just a copycat.
The Fancy is a Pinterest-style website which displays photos of items each individual user may like; in categories such as fashion, travel/accommodation, décor, gadgets… you get the idea. When you sign up the website initially asks you to choose some basic interests and it goes from there. There are a few major differences between The Fancy and Pinterest but above all the idea behind The Fancy is that you are creating a list of things you’d like to buy, rather than a collection of things you wish would define you (or is that just my take on Pinterest?). Once you click on a featured photo you are given options, and I don’t just mean how to categorize it. You can ‘buy it’, get ‘more info’, ‘sell it’, ‘show someone’, among a other options.
If it hasn’t come to your attention already then we’ll enlighten you with the hard facts. The Pinterest audience is 80% women. We welcome man-friendly social media in this agency; therefore, the buy power and variety of the actual items featured on The Fancy are much more our style. Personally, I very much appreciated the myriad of choices I get when I’m looking for a way to use up my extra bit of pumpkin (or insert left over ingredient here), but my males counterparts? Maybe not so interested.
The Fancy has something for everyone, stereotypes and preferences aside so we suggest you check it out and add one more social media platform to your daily list of time-wasters.
And just in case you’re not convinced The Fancy is an $18 million dollar start-up with investors such as Aston Kutcher, P Diddy, Kayne West and MTV Exec’s. Head to TheFancy.com to see what all the hype is about.
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