Sydney creative duo Amanda Glover and Ben Peppernell used the simple insight that without the course, the people that run ad agencies find it tough to discover and hire fresh, new talent. The campaign uses some of the top figures running ad agencies in Australia as you've never seen them before.
The team pulled in award-winning photographer Steve Greenaway from Pomegranate to shoot the campaign, and he enlisted the help of Limehouse for post-production work to take the images to the next level.
The campaign kicked off with a launch exhibition to finally reveal the closely-guarded images to the industry and get adlanders excited and engaged. The exhibition included an experiential element with a live photo-shoot so attendees could get their own crying image. These images were emailed straight to them so they could update their profile pics across social media platforms to help spread the buzz.
For some added fun, a Crying Hotline has been set up on 02 9766 1799 for callers to send messages of support or unleash their own wailing pleas.
The campaign will roll out over the next few weeks with flyers and posters distributed to universities, and eDMs sent to uni students and lecturers (courtesy of the kind support from our friends at Student Marketing Australia).
The campaign includes (clockwise from top left) our Sydney Creative Director, Matt Batten; Dave Whittle, Managing Director of M&C Saatchi and CEO of Mark; Liz Fulcher, Managing Director of Clemenger Proximity; and Simon Bloomfield and Brenton Bleechmore, Creatives at Ogilvy.
Also featured in the campaign were Rob Morrison, Dylan Taylor, Paul Clarke, Neil Harris, Josh Grace, and Julie Dormand.You can see all their shots (and enrol for Creative School or Suit School) at www.agencyschool.adma.com.au
This year, Wunderman will also offer a paid internship to one graduate of Creative School and one graduate of Suit School.
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