Lester Wunderman, founder of Wunderman, gives a personal insight into understanding customers, relationship marketing and the imperative of needs. He calls it the 'Mrs Schwartz Rule of Service'. It involves chickens.
AHM hands creative and comms duties to TBWA
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Australian health insurer AHM (styled “ahm”) has handed over creative
duties to TBWA following a pitch earlier this year. The deal, which
includes social...
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