This morning, when the troops stepped out of the lifts on level 11, they thought they were on the wrong floor. When they had left the Wunderman office the nght before, it was the same old place it has been for years. Upon arrival this morning, they stepped into a brand new reception area decked out like an eccentric bourgeois parlour - in Wunderman purple.
A high-back purple Victorian sofa with tailored Wunderman cushions rests beneath the purple deer heads mounted on the walls in ornate frames. On a locked bank safe (its contents a complete mystery), a purple television set bears a Wunderman logo amid a sea of static fuzz. Past the freshly-branded glass door is a library of books and curious purple objects. Whose squash racquet is that? Why is the happy cat waving at me? Who spilled the purple paint tin frozen in time?
Atop the bookshelves stands a small army of purple gnomes, each bearing a placard with our clients' logos. A rustic French reception desk is adorned with a vase of purple flowers, a purple laptop and a customer service bell. Beyond, an inviting window seat with purple drapes framing the magnificent city view.
More changes are yet to unfold in Wunderman Sydney's rejuvenation. Come in, sit. Stay a while.
No comments:
Post a Comment