Wastage is a waste

In the late twentieth century, a billion trees were cut down,
to make paper to print advertisements on.
Two billion litres of oil were burned,
to power televisions during commercial breaks.
But the most horrific fact is that most of those trees and
most of that oil was wasted.
Because most of the ads never reached the right people.
We cannot go on like this.
There has to be a better way.

Simon Sylvester, Wunderman Stratagey

"How To Think Digital"

Kind of scary isn't it ..... how is your targeting going??