When Wunderman Sydney pitched for Coca-Cola earlier this year, the client provided all the pitch details on a funky little branded USB. One member of the Wunderman team was so enraptured with it, he contemplated pinching it after the pitch was over. But no need, the pitch was won and a bunch of USBs have just been provided to the agency. Awesome.
This is a great example of a client spending a little extra to make their premiums truly premium. When it comes to good branding, you simply can't skimp.
The Weekend Mumbo: Radio wars – while Melbourne fights, Sydney celebrates
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As Fifi Box said to Mumbrella this week, “I’ve never seen radio talked
about more.” This week saw Kyle and Jackie O launch into Melbourne for the
first t...
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