Throwing Down the Gauntlet

The simple raindrop has caused one of the largest natural disasters in Australia's 200-year history. Deadly and destructive flooding has swept through the state of Queensland, northern NSW, and now also Victoria.

The damage bill will be in the billions.

Wunderman Sydney has launched an appeal on behalf of the worldwide Wunderman network, asking for all international advertising agency networks, especially those with an office in Australia, to donate to the official government flood relief fund. For decades, the international advertising industry has benefited from Australia and the global community has been inspired by Australian creativity. Now it's time to give back.



Wunderman worldwide will match all Wunderman employee contributions dollar-for-dollar made at www.qld.gov.au/floods until 31 January 2011.

What's your network doing?

Pass on our challenge and appeal to other advertising agencies with the link http://wndr.mn/help

UPDATE
20 Jan: Ian Haworth, Global Chief Creative Officer of RAPP, has stepped up to accept the challenge and put his network behind the cause. "You can count RAPP in," said Ian.

Campaign Asia has helped spread the word throughout the region and received positive feedback.

Patrick Collister, international DM guru and Editor of Directory magazine, has offered to put this appeal as the leader in the next Directory newsletter. "My sister lives in Queensland," he said, so it's a story close to home for Patrick.

Tyron Giuliani, advertising recruitment specialist in APAC, has featured this appeal on his blog, MediaAPAC.

MediaCafé have promoted this appeal.

21 Jan: Campaign Brief has featured this appeal.