Lester Wunderman, founder of Wunderman, gives a personal insight into understanding customers, relationship marketing and the imperative of needs. He calls it the 'Mrs Schwartz Rule of Service'. It involves chickens.
‘Why pay the Telstra premium?’ is now the telco’s toughest question
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Just after 4am on Wednesday morning, somewhere deep in the guts of
Telstra’s network, an engineer restarted a node. The node woke up confused.
A software...
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