Lester Wunderman, founder of Wunderman, gives a personal insight into understanding customers, relationship marketing and the imperative of needs. He calls it the 'Mrs Schwartz Rule of Service'. It involves chickens.
Ooh Media auction lifts the Unmade Index
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The emergence of a second bidder for outdoor advertising firm Ooh Media
lifted the Unmade Index to its highest point in more than two months today.
Ooh M...
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