The Little Nation That Could?

The Direct Lions jury is completely gob-smacked at the small European nation of Liechtenstein. Not a single entry has been relegated to the ‘no’ pile.

Could they be the new Brazil or Belgium?

Only the second and third round of judging will tell.

Each year, the Cannes Lions reveals one or two nations that manage to out-stage all others with their creative genius. Is this Liechtenstein’s year?

This landlocked country in central Europe, bordered by Switzerland and Austria, has managed to prove to the Direct Lions jury that they can do no wrong. The jury members, representing these neighboring nations as well as USA, UK, Brazil, New Zealand, Italy, Belgium, Spain, Singapore, Israel, Germany, Canada, Argentina and South Africa are all entirely taken aback by the small European nation’s effort at the Cannes Lions.

It is not known which agencies within this country have unified to show the world stage their tenacity, creativity and originality, but the results shall prove very interesting and surprising indeed at the Direct Lions Award ceremony on Monday 20 June in Cannes.


Matt Batten
Creative Director, Wunderman
Direct Lions Jury

Happy Days

When Wunderman Sydney pitched for Coca-Cola earlier this year, the client provided all the pitch details on a funky little branded USB. One member of the Wunderman team was so enraptured with it, he contemplated pinching it after the pitch was over. But no need, the pitch was won and a bunch of USBs have just been provided to the agency. Awesome.


This is a great example of a client spending a little extra to make their premiums truly premium. When it comes to good branding, you simply can't skimp.

Too cute!

Always ready to lend a hand whenever people are in need, Melbourne producer Lisa O'Brien was at the front of the queue for the animal charity fundraiser Bark in The Park this weekend. Too cute!

A Warm Reception

Our Sydney office has finally completed the reception area fit-out following the move to new premises earlier in the year. A swanky custom-built reception desk has been installed, complete with logo cut-out illuminated from inside in brand purple (that apparently changes to red for Christmas and green for St Patrick's day). All our national clients have been neatly displayed in purple frames in a French hang, and the big W proudly welcomes all visitors. Sweet.