What it means to be meaningful in marketing
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In marketing, personalisation is paramount. We know that 73% of customers
feel more valued receiving personalised emails, with 70% appreciating
non-sales...
Tuesday, October 21
Looking into the future
David Ogilvy was one of the first people in the ad biz to recognise the power and possibilities of direct marketing. If you have a few minutes, be sure to watch this video. You'll soon see that much of what he had to say all those years ago is still totally relevant today.
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