Students given an excuse to use fake tan

Who would have thought that using fake tan could get you a whole host of prizes?

In conjunction with MTV, Microsoft is running a Back to University competition called the ‘Lighten Up Challenge’.

Students enter the competition as a team to compete in various fun activities such as a Jersey Shore tanning competition where they have one minute to tan their team mate along with a hot tub foam fumble and other activities.

Prizes include an exceptional ‘Back to Uni’ pack which includes an Acer S3 Ultrabook with Windows, Nokia Lumia, tickets to Creamfields and much more!

This challenge is open to students aged 18-25 that are about to or currently attend Sydney and Melbourne university.

Students can access the registration form by clicking on this link.

Amazing Everyday, Every Day.

Nokia's Windows Phone 'Lumia' is coming soon. To celebrate it's arrival on 1 March 2012, we are hosting a month of the amazing everyday, every single day. All captured on the amazing Lumia.

To get a taste, watch the teaser. Then stay tuned on amazingeveryday.com.au from March 1st to see a little piece of the amazing everyday, every day.

Wunderman Valentine’s BBQ

It started as if it was any other day. Coffee was consumed, meetings were managed and emails were exchanged. Yet the staff members of Wunderman had no idea what was in store for them...

Lunch beckoned and our Wundermen and Wunderwomen leapt from their desks to find a beautiful Valentine’s Day BBQ.

From succulent barbeque chicken to thirst-quenching melon (and even a drop of rosé), the Wunderful Serena Wong, Hakan Gogebakan, Tamie Wong, Judit Sandor, Elaine Loke, Emily Murison and Heidi Robinson tirelessly slaved to reward the hardworking staff at Wunderman.

Readers will be pleased to know that very single member of the Wunderman BBQ team were all held responsible by senior management for the resulting rotund bellies and placid smiles.

...So here’s a loving thank you to the team and we all plead for the same performance again next year!

Facebook Timeline for brand pages

Facebook have now announced that it will be rolling out ‘Facebook Timeline’ for all users.

Loyal fans will see then change on the 29^th of February but luckily for the social networking obsessed at Wunderman, many of us have toyed around with it for quite some time now.

Users will be getting a 7-day grace period in which they can delete and hide all the content that they do not what to show. Once users have completed the changeover to Facebook timeline they will not be able to change back.

Wait a second, what exactly is a Facebook Timeline?

Facebook will be changing your wall, and instead of the standard one column on their ‘Wall’, users with the new Facebook Timeline will be presented with two columns. All previous information will also be sorted into chronological order allowing ‘Friends’ to visit any previously recorded events in their Facebook life.

Of course all events displayed on each user’s Facebook Timeline is completely controllable and users can even add or delete any previous event in their life.

Events are organised into five different categories – Work & Education, Family & Relationships, Home & Living, Health & Wellbeing, Travel & Experiences. Each of these is then subcategorised. If that’s not enough, users can customise their life event.

How will brand pages be affected?

Wunderman’s own Facebook insider has disclosed that ‘Facebook Timeline’ will be arriving for brand pages very soon but what exactly are the implications of this change?

At this time it is difficult to say with certainty what will happen but there are some pretty big clues:

• Visit the past in a single click – as mentioned above, Facebook Timeline allows users to go to any point in the page’s history. This means that users will have the ability to see any of their previous campaigns, posts and interactions on Facebook. Businesses may want to think about reviewing their Facebook interaction history, no matter how long that may be.
• · Life events – If the change also allows brand pages to add exact dates events, businesses may want to think about fully detailing their major events since they were first founded. Smaller businesses may even want to show when their employees joined – if employees agree that is.
• · Apps – One of the wonderful things about Facebook Timeline is that many apps show a ‘Recent Activity’ section. This is great for brands to showcase their activities on other social networks such as Pinterest.

Pin your interest on Pinterest

There are lots of social networks that come and go without the average Joe even batting an eyelid, but there is one in the vast digital frontier that is bound to pin down your interest.

Taken out of beta (testing) only 10 months ago, Pinterest has grown from strength to strength (Unique visitors increased by 429 percent in two months!). It is described as a ‘vision board-styled photo sharing website where users can create and manage theme-based image collections’.

Now we’ve all heard of an image sharing social networks before such as Flickr but Pinterest has segregated itself from the rest.

For starters Pinterest requires you to register your interest before you’re allowed to join, and all you have to do is to look at the initial interest generated by Google+ to see that Pinterest has the right formula.

After registering you are bound to feel slightly overwhelmed. You’re immediately presented with an abundance of images with 33 categories to choose from, and as the same as Twitter, the terminology seems alien.

Then again, that’s what is just so good about Pinterest. There are such a variety of images that it’s impossible to get bored and in a similar fashion to Retweeting, Pinterest gives users the option to ‘Repin’ onto their own custom boards.

Of course depending on how interesting your choice of photos in your board and the regularity of updates, people that are also interested can follow your board.

Wait a minute that’s only the picture section. Pinterest also allows people to ‘Repin’ Videos and Gifts.

Gifts are a simple concept where ‘Pins’ are given a price taken from the description. This is simply another form of a wishlist where people can directly link to the items that they desire.

Some big brands such as Martha Stewart, Better Homes & Gardens and the Travel Channel have already started creating a powerful presence that lets users repost or ‘Repin’ to their followers. With links to individual products and clear online branding, Pinterest is certainly one to watch.

Do you use Pinterest? What are your thoughts so far?