For Crying Out Loud

Wunderman is a longtime supporter of the industry as a whole. In Sydney, we've just launched a campaign for Creative School and Suit School, run by the Australian Direct Marketing Association (ADMA) under the combined banner of Agency School.

Sydney creative duo Amanda Glover and Ben Peppernell used the simple insight that without the course, the people that run ad agencies find it tough to discover and hire fresh, new talent. The campaign uses some of the top figures running ad agencies in Australia as you've never seen them before.

The team pulled in award-winning photographer Steve Greenaway from Pomegranate to shoot the campaign, and he enlisted the help of Limehouse for post-production work to take the images to the next level.

The campaign kicked off with a launch exhibition to finally reveal the closely-guarded images to the industry and get adlanders excited and engaged. The exhibition included an experiential element with a live photo-shoot so attendees could get their own crying image. These images were emailed straight to them so they could update their profile pics across social media platforms to help spread the buzz.

For some added fun, a Crying Hotline has been set up on 02 9766 1799 for callers to send messages of support or unleash their own wailing pleas.

The campaign will roll out over the next few weeks with flyers and posters distributed to universities, and eDMs sent to uni students and lecturers (courtesy of the kind support from our friends at Student Marketing Australia).

The campaign includes (clockwise from top left) our Sydney Creative Director, Matt Batten; Dave Whittle, Managing Director of M&C Saatchi and CEO of Mark; Liz Fulcher, Managing Director of Clemenger Proximity; and Simon Bloomfield and Brenton Bleechmore, Creatives at Ogilvy.

Also featured in the campaign were Rob Morrison, Dylan Taylor, Paul Clarke, Neil Harris, Josh Grace, and Julie Dormand.

You can see all their shots (and enrol for Creative School or Suit School) at www.agencyschool.adma.com.au

This year, Wunderman will also offer a paid internship to one graduate of Creative School and one graduate of Suit School.

A huge morning tea

Our Melbourne office took part in Australia's Biggest Morning Tea this morning. This fantastic charitable event raises much needed funds to help people with cancer.

What made this morning's tea so special was that many of the Wundercrew baked up a storm the night before to provide us with lots of yummy treats. And we do mean lots.

Just seconds after the photo was taken a large plate of bacon sandwiches and a tray of bruschetta arrived. Best of all the little teapot was chock full of cash that we raised for the Cancer Council.

Big shoes filled

We recently had a young fella do work experience in our Melbourne office. Matt Devine is his name and he made such an impression on us we've asked him to join our team.

At the moment we're trying to dream up a nickname for him, because he is seriously tall. So tall in fact he has to duck his head whenever he goes into the kitchen!

With all that height comes a problem we never dreamt of - buying shoes. In fact, as the article above shows, Matt has had so much trouble finding footwear Adidas had to step in and help him.

Click the pic to enlarge, then read full story.

Shanghai Surprise

One of our favourite Wunderkids left us on Friday. Well kinda. Jon Paul has taken up the opportunity to be Digital Creative Director for the Asia Pacific Ford business, based at Wunderman in Shanghai.

JPJ as he is fondly known started his Wunderman career at our office in Sydney, and eventually ended up several years later in our Melbourne office.

Seen here modelling the seriously snazzy manbag we got him as part of his going away present, JP will be much missed. Although we'll obviously be chatting to him about Ford work on a very regular basis.

Are you sure it's a car?

Our sister company Burrows in the UK does some incredible 3D work. In fact many of the cars you see in ads and on websites are not cars at all - they're 3D models and animations created by Burrows. They've done some great work, particularly for our client Ford, as this video shows.

Next generation thinking

Stan and Stoddy attended the AG-Ideas Business breakfast yesterday. It's the centrepiece of a week long celebration of design and creativity.

One of the highlights, according to our boys, was a display of ideas created during a workshop session with school kids. These were on display in the auditorium for every one to see and luckily for us Stan snapped a few to share on the blog.


How many of these children go onto a career in creativity remains to be seen, but when looking at these photos try and keep this quote from U. LeGuin in mind:

"The creative adult is the child who survived."